Paul Zen Empire

Who We Are

Communicating and Connecting brands to consumers seamlessly.

Our goal is to effectively communicate your messages to consumers whether you require content for Out of Home Advertising, Print Advertising, Digital Marketing, TV & Radio Commercials, Public Relations, Events Management, Promotion & Activation and Creative Development

How we do it

We apply strategic intelligence and talent to offer breakthrough creative ideas that connects with the consumers thereby getting their patronage and turning them to loyal customers.
We achieve long term positioning and growth for our clients through the 4-D Process: That is Define, Design, Develop and Deploy. This ensures maximization of ROI and keeps our clients as leaders in the industry.

Our Values

Vision

To provide our clients with result oriented advertising, public relations and total Marketing support.

Mission

“To give your business a Brand Growth” by exposing it to the target audience through any of our services, tailor made for your business.

Value

To Set a legacy and standard in giving your business the quality engagement it deserves.

Happy Clients

Projects

Hours Of Support

Field Partners

Features

Marketing Communications

Branding & Consumer Experiential Operations

Event Management

Digital Strategy and Implementation

Social Media Management

Mobile Application & Website Development

PZE is a 360^o marketing agency with specialization in Creating, Communicating and Connecting brands to consumers seamlessly.

PZE has an exclusive license from the Nigerian Railway Corporation to source advertorial content for their Trains (both the New and Old trains).

This includes branding of the INTERNAL & EXTERNAL parts of the trains and the TRANSIT TV inside the new trains (Transit TV offers potential customers/clients the opportunity of seeing live visuals of your products and services on the LED TV inside the trains with an average of 20 impression/views daily - direct access to over 10,000,000 commuters daily making it the largest Transit Television in Nigeria)

This trains run through the following busy and highly populated routes for eyeballs

Lagos Abeokuta Ibadan and back through the same route to Lagos daily

Abuja Kaduna

Abuja Kano

Kano Nguru

Lagos Kajola (Ogun State)

Lagos Kano

Port Harcourt Aba

We are excited to partner with you and offer our expertise to drive growth for your business.
Kindly send us a brief with specific key result area (KRAs) to enable us come back to you with a proper strategy plan.

BENEFITS OF TRAIN ADVERTISING

Extensive Exposure And Attention

This is one of the many benefits of using railway advertising as it has the distinctive ability to reach an audience comprising of people from all works of life. Passengers are of all types including business people, families, students, office commuters and leisure travelers.

Long Exposure

This is one of the biggest advantages because an average train ride lasts for more than One hour where passengers have nothing else to do and nowhere to go. They spend the time viewing advertisements that are around. Your advertisement gets the chance of a longer exposure with enough time to get registered in their minds with an increased recall value.

Undivided Attention

Audience attention is also a key distinction of train advertising. This is due to the time passengers experience when waiting for their trains and travel time in the trains. Passengers have time to absorb their surroundings or sub consciously take it in. This is very valuable to brands as a well-positioned advert is definitely going to captivate the attention of passengers.

Opportunity for Flexibility and Types of Advert Format

The flexibility or selection of formats that train station advertising offers is also an attractive feature. The types of train station advertising formats that can be found on the platform include: Internal and External branding of the trains, LED/LCD screens, Window blinds branding, Mesh window branding, Seat branding and this is an opportunity to put up large, colorful, innovative designs that attracts attention

Affordability

Train advertising is a necessity for any brand’s advertising campaign, not just because it is capable of reaching an extensive number of people, but also because it is a relatively affordable format of outdoor advertising. It is high frequency, meaning that consumers get significant exposure and traffic. Train advertisement has the potential of making millions of impressions. With many people travelling by train for work or leisure, the significance of this transport system cannot be understated. Train media advertising is an invaluable marketing tool as it remains a key source for maximizing visibility and reach for any advertising campaign.

Media Connection Moments

Your audience will just not be able to evade your advertisement by changing channels, or fast-forwarding like they can do while watching TV or listening to the radio. Moreover, when a person is sitting on a train or a bus, it’s just impossible to ignore your advert because it is in front of them all the time.

Services

Marketing Communucations

Consumer Behavior Analysis.
Advertising, Marketing & ContentDevelopment.
Market Segmentation & Business Strategy.
Television/Radiobuyers rights.
Media Connection Moments.
Consumer Planning & Media Buying.
Insights and reporting

Branding & Consumer Experiential Operations

Product Placements.
Out of HomeAdvertising.
Creative Strategy.
Brand Conception, Development & Deployment.
Street Smart Marketing (SSM).
Media Asset Management.
Sponsorships & Inventory Management.
Consumer Connection Moments

Event Management

Media Event Planning & Managing.
Brainstorming and Implementing event plans and concepts.
Handling budgeting and invoicing.
Liaising and negotiating with vendors.
Negotiating sponsorship deals.
Handling Logistics.
Managing Branding and Communication.
Developing Event feedback surveys.

Digital Strategy and Implementation

Social Media Management,
SEO & SEM Optimization,
Content Creation & Management,
Digital executions optimized for Mobile,
Geo-Targeting & Geo-Fencing Executions,
Programmatic Optimization of Digital Placements,
Mobile application & Website development